The secret to finding “London Buyers” for your home.

By Tom Bloomfield. Every year thousands of Londoners make the decision to switch the convenience of London living for a home in the surrounding counties; a migration that seems to continue through good-and-bad markets. Whilst they normally look for easy travel routes back to the capital for work what really motivates them is what they … Continued

Why pricing matters more in the online housing market

  By Tom Bloomfield. Rightmove and zoopla have turned the housing market into a concentrated selling environment, where vendors can reach every buyer and buyers can see every house. It moves fast too; houses that used to take months to be found can now go under offer in hours. But one by-product of a market made … Continued

Why psychological pricing no longer works.

If you spend time searching for property online you will notice a good number of homes still being marketed using “99” style psychological pricing to make them appear better value. This includes tactical reductions of £5, £50 and sometimes even £5,000 or £55,000 on larger homes. This approach may have had a positive effect before … Continued

Listed buildings – the basics

  A listed building is one that has been mentioned on the Statutory List of Buildings of Special Architectural Historic Interest. A building’s listing will normally highlight what makes it significant to ensure that any future changes do not result in the loss of its heritage.   The History of Listing The damage to buildings … Continued

When property descriptions go wrong

The 300-character short description that appears when a property returns in a buyer’s search results is a finite and valuable tool which can make a real difference to the interest a house generates. A good short description will include content that encourages buyers to want to see the main details, but even in the online … Continued

Sealed bids: not as scary as you think

  What is a sealed bid? A sealed bid is normally arranged by an estate agent if the number of buyers that wish to offer on a property exceeds what can be sensibly managed with normal negotiations. The process involves inviting the interested parties to make their best offer in writing by an agreed date … Continued

The difference between sole agency & sole selling rights agreements.

A Sole Selling Rights Agreement normally describes a clause where an estate agent is owed a fee if a buyer who is introduced to a property during that agent’s agreement goes onto buy the house, regardless of whether that agent was involved in making the introduction. In extreme terms this could mean if you have … Continued

The importance of great sales progression

When a buyer has been found for your property, regular and thorough sales progression plays a huge part in seeing you through to completion.   Here are a few reasons why: All-round Contact Your agent will be in the fortunate position of having direct access to most parties in a chain, for example- all solicitors, all … Continued

Seven things that no longer matter when selling your home.

Before the arrival of the internet different things mattered when selling your home. It mattered if you used a traditional estate agent and in turn it mattered if that agent had the right kind of buyers on their database. It mattered if they advertised your home in newspapers and magazines. It mattered if they produced … Continued

Upcoming changes to the RICS HomeBuyer Report – by DWH Surveyors

The RICS HomeBuyer Report is being updated and will now be offered in two different formats: RICS HomeBuyer Report (Survey) RICS HomeBuyer Report (Survey & Valuation) The latter report including the Valuation has the added benefit of a re-build cost estimate which can be useful for buildings insurance quotes. The logic behind the changes is … Continued


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